About Seara
Business Focus
Sports Engineering and Recreation Asia Ltd. (Seara) specializes in the design, development, and installation of international standard sports, recreation, and fitness facilities. The company provides its products and services to many market sectors including health and fitness facilities, private clubs, educational institutions, hotels and resorts, property developments, commercial and retail clients, and governmental projects.
Operating from a Bangkok base since 1991, Seara differentiates itself from traders and contractors by drawing upon its principal's extensive experience and professional expertise in the planning, installation and development, marketing, and management of recreational and leisure facilities. The company's consultative approach, world standard products, and responsible follow-up have earned it the reputation as the leader in its unique field of business.
Seara Fitness Systems
Seara is the exclusive distributor for Life Fitness, Hammer Strength, Cybex, Free Motion, Vectra and other world brands of fitness equipment. Seara markets and provides parts and service support for these leading worldwide brands into the commercial, light commercial, and retail consumer segments of the fitness market. Seara has achieved over a 70% market share in the luxury hotel and resort and the high-end recreational club markets in both Thailand and the Indochina region over the last seventeen years.
Seara Sports Systems
Seara represents, and is the exclusive applicator, for sports surfacing products from many of the world’s top producers of speciality sports surfaces. Seara builds track and field facilities specialising in polyurethane, latex, and prefabricated synthetic track surfaces to IAAF standards. Seara is Thailand’s leading builder of artificial grass and hard court tennis courts, squash courts, and speciality indoor and outdoor surfaces for gymnasiums and multipurpose facilities. To ensure international quality standards Seara prefers to build these facilities on a turnkey basis. Seara has built nearly all of the ITF approved tennis facilities and surfaced them with Plexipave the most played on tennis surfacing system in the world and the official surface of the Asian Tennis Federation.
Seara Management Associates (SMA)
SMA is a wholly owned subsidiary of Sports Engineering And Recreation Asia Ltd. SMA principals have over thirty years experience in the planning, development, marketing and management of various types of recreational and social facilities. These projects include some of the finest city, city-athletic, family recreation, golf, and country clubs in Asia. SMA specializes in the design, planning, development, and management of recreation, health, and leisure amenities at commercial and residential property developments, private clubs, hotels and resorts. The company is the leading specialist in South East Asia in defining the role of leisure and sports facilities in property development projects. Seara owns and operates the Green leaf Spa, Bangkok brand of professional day spas, the Cascade Club, Bangkok, RPM Health Club, Phuket and Aldo’s Mediterranean Bistro and Wine Bar, Bangkok
